SBHG leads the way in Communication Innovation

With The Life Channel, a bespoke digital TV channel for GP surgeries and health centres across Hammersmith & Fulham in London, SBHG can now reach greater audiences in more cost-effective and targeted ways, with campaigns relating to their products and services.

Programmes on The Life Channel will revolve around health and well-being issues, including cooking and exercise sections, to encourage viewers to improve the quality of their lives. For SBHG the channel is an ideal vehicle to promote the wide range of products and services available, which they believe can enhance individuals' quality of life.

Starting with a shared ownership campaign for their Bush Homes brand, SBHG has produced a high-quality promotional device that should excite potential customers. Other campaigns to follow include a supporting people service infomercial and a furniture recycling appeal.

David Blackburn, SBHG's HR & Business Support Director (pictured) says: "It's incredibly exciting for SBHG to be at the technological forefront for Housing Associations. We believe this communications channel will enable us to reach both the existing communities we serve and new audiences, with greater impact and lower costs per recipient."

At the Chelsea Football Club (FC) launch event several key organisations became advertising partners, including Hammersmith & Fulham's Primary Care Trust, Standing Together Against Domestic Violence, Chelsea FC's community scheme, and Samsung. All of them, albeit from different areas, share a common aim - to communicate more widely, with more diverse audiences.